Apple released a new iPad TV (video) ad on Aug 17th (embedded below)…
This time iPad is DELICIOUS! Apple features a half dozen (or so) apps in the add – I noticed Epicurious, Flipboard, Fruit Ninja, iBooks, Brushes, Pages, The Elements (I believe) and Star Walk…
The ad was created by Apple’s Los Angeles based ad agency TBWA (Media Arts Lab) – the mastermind behind the effort was Duncan Milner (CCO), he was supported by ECDs Eric Grunbaum and Scott Trattner, CD Chuck Monn, ACD Demian Oliveira, AD Jay Berry, copywriter Julia Oh. Agency producers were Perrin Rausch and Nathan Nowak.
The ad was shot by director Mark Coppos (Green Dot Films) – Michael Farrell was director of photography. Editor was Jared Coller of Nomad Editing Company. Finally post production work was completed atwas done at Dtrain FX by Ben Gibbs.
Here is the full list of credits (Source areadesigners @ YouTube):
The commercial titled Delicious was done by TBWA\Media Arts Lab advertising agency for Apple iPad (APPLE company) in USA.
Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Duncan Milner
Executive Creative Directors: Eric Grunbaum, Scott Trattner
Creative Director: Chuck Monn
Associate Creative Director: Demian Oliveira
Art Director: Jay Berry
Copywriter: Julia Oh
Agency Producers: Perrin Rausch, Nathan Nowak
Production Co: Green Dot Films
Director: Mark Coppos
DP: Michael Farrell
Editorial Co: Nomad Editing Company, Inc.
Editor: Jared Coller
Post Co: Dtrain FX
Artist: Ben Gibbs
Here is the messaging script:
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iPad is:
delicious
current
learning
playful
literary
artful
friendly
productive
scientific
magical
iPad
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