iPad

Apple released a new iPad TV (video) ad on Aug 17th (embedded below)…

This time iPad is DELICIOUS! Apple features a half dozen (or so) apps in the add – I noticed Epicurious, Flipboard, Fruit Ninja, iBooks, Brushes, Pages, The Elements (I believe) and Star Walk…

The ad was created by Apple’s Los Angeles based ad agency TBWA (Media Arts Lab) – the mastermind behind the effort was Duncan Milner (CCO), he was supported by ECDs Eric Grunbaum and Scott Trattner, CD Chuck Monn, ACD Demian Oliveira, AD Jay Berry, copywriter Julia Oh. Agency producers were Perrin Rausch and Nathan Nowak.

The ad was shot by director Mark Coppos (Green Dot Films) – Michael Farrell was director of photography. Editor was Jared Coller of Nomad Editing Company. Finally post production work was completed atwas done at Dtrain FX by Ben Gibbs.

Here is the full list of credits (Source areadesigners @ YouTube):

The commercial titled Delicious was done by TBWA\Media Arts Lab advertising agency for Apple iPad (APPLE company) in USA.

Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Duncan Milner
Executive Creative Directors: Eric Grunbaum, Scott Trattner
Creative Director: Chuck Monn
Associate Creative Director: Demian Oliveira
Art Director: Jay Berry
Copywriter: Julia Oh
Agency Producers: Perrin Rausch, Nathan Nowak
Production Co: Green Dot Films
Director: Mark Coppos
DP: Michael Farrell
Editorial Co: Nomad Editing Company, Inc.
Editor: Jared Coller
Post Co: Dtrain FX
Artist: Ben Gibbs

Here is the messaging script:
————————————-
iPad is:
delicious
current
learning
playful
literary
artful
friendly
productive
scientific
magical

iPad
————————————-

It seems that many players, from big (NYT) to small (see below) are jockeying for a piece of the iPad pie. Yet, nobody should be surprised given the success of the iPod product line and multi-billion accessory/software/content industry that it spawned.

The rush is not contained to the States – judging from the visitor logs to this blog the interest is simply global – every continent and (I believe)) every country sent visitors to this blog (Google Analytics lists over 200 countries in my visitors log).

I just got an email from the folks at Guangzhou Treetop Trading Co., Ltd., China and they are seeking distributors in the States – if someone has interest hit the link above – I cannot vouch for the company as I never did business with them and I am not affiliated with them… I simply am surprised with the speed of reaction of the global accessory manufacturers though.

Tree Top’s Accessory Offering

• TPU case
• Real leather sleeve
• Genuine leather cover
• PU leather cover
• PU leather case
• Neoprene sleeve

Cheers,

IO