iPad

For all sports fans this will be a gem: SI is about to release the iPad app, it seems that the price will be $5 per issue and you should not expect fancy stuff (no two finger gestures, etc.)

Terry McDonell, the magazine’s editor, said that he was determined to keep the app simple to use – “no double-clicks or two-finger gestures” – he said, while integrating the print magazine and the best contents of SI.com.

“This whole movement to these applications is happening very fast, but it’s going to be a long road,” said Mr. McDonell. “We’ve set the DNA for what this stuff will be like.”

Each issue costs $4.99, the same price as an issue of the Wired app released recently; no subscription pricing is yet available. New issues will be available each Wednesday morning. Tools are available to share the contents of the magazine through Facebook and Twitter, and by e-mail.

This week’s issue includes advertisements from seven companies, including Gatorade and Toyota, and all of them have some sort of interactive feature, often video. Some of the advertisers in the app are also in this week’s print edition, though the ads were not bought in any kind of package.

See the source news here (NY Times).

Crain’s has a quite good article on the “space race” among publishers to embrace the new sales channel:

In what might be the media equivalent of the space race, upscale magazine giant Condé Nast is putting the pieces in place to become the first publisher to produce tablet e-reader editions of its titles. Wired, Vanity Fair and GQ are expected to roll out the digital versions with their June issues. Glamour and The New Yorker are likely choices to appear a month later, industry sources say.

…

Other publishers, including Time Inc., Hearst Magazines, Rodale and Bonnier, are also at work on tablet editions. But only Condé Nast has been meeting with advertisers and making concrete plans for specific issues.

Executives from S.I. Newhouse’s magazine empire have spent recent weeks pitching the ad community, including sending out a media kit entitled, “The Wired Slate Experience: June 2010…”

The full article can be found here: http://www.crainsnewyork.com/article/20100228/SUB/302289980

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