iPad

comScore released a study focusing on internet users and their overall awareness, attitudes and opinions of the Apple iPad, Amazon Kindle and other tablet and eReader platfomrs.

Here is the summary of finding:

Consumers were asked several questions regarding their awareness of various e-readers and tablet devices and their past purchase behavior or intent to purchase these devices. The results showed very high awareness of the iPad out of the gate, with an aided awareness of 65 percent, the same as that of the Amazon Kindle e-reader.

Overall, consumers have demonstrated a high level of interest in these types of devices with between 58 percent and 69 percent of consumers having conducted online research of the top five devices. Amazon Kindle rated highest in terms of current device ownership at 6 percent of all Internet users, followed by Sony Reader at 4 percent. The iPad rated highest in terms of consumers seriously considering purchase over the next three months at 15 percent of Internet users, with the Kindle at 14 percent.

For the methodology and associated assumption hit the link above.

Here is a quick summary of a short but good interview (published back in January) with Paul Grim (GP at VC SunBridge) – the questions/answers revolved mostly around business impacts of the iPad release:

• The installed base of iPhone/iPod users will naturally migrate to this platform
• I don’t think this will significantly impact the Kindle’s prospects, but I do think it bifurcates the e-reader market.
• This is another giant leap toward the new human-machine interface paradigm.
• There are some obvious vertical segments that could be completely dominated by the iPad: healthcare, education, design, architecture, basically any field in which someone carries around a clipboard or simply has to move around a lot while working.

Paul blogs at GrimTimes.com

You can either go left (Kindle) or right (iPad) – pick your route…

I’d love to hear Kindle folks here – I do not own one but looking at the thing I just have to say that it looks a bit, well, boring…