Crain’s has a quite good article on the “space race” among publishers to embrace the new sales channel:
In what might be the media equivalent of the space race, upscale magazine giant Condé Nast is putting the pieces in place to become the first publisher to produce tablet e-reader editions of its titles. Wired, Vanity Fair and GQ are expected to roll out the digital versions with their June issues. Glamour and The New Yorker are likely choices to appear a month later, industry sources say.
…
Other publishers, including Time Inc., Hearst Magazines, Rodale and Bonnier, are also at work on tablet editions. But only Condé Nast has been meeting with advertisers and making concrete plans for specific issues.
Executives from S.I. Newhouse’s magazine empire have spent recent weeks pitching the ad community, including sending out a media kit entitled, “The Wired Slate Experience: June 2010…”
The full article can be found here: http://www.crainsnewyork.com/article/20100228/SUB/302289980
Rodale News: Men’s Health, Runners World, Women’s Health, Organic Gardening
Hearst Magaziness: Cosmopolitan, Country Living, Esquire, Food Network Magazine, Good Housekeeping, House Beautiful, Harper’s Bazaar, Marie Claire, O, The Oprah Magazine, Popular Mechanics, Redbook, Seventeen, SmartMoney, Town&Country, Veranda
Bonier International Magazines: Popular Science, Science Illustrated, History, Parenting, Mama, Working Mother, Yachting, MotorBoating, Boating Life, Transworld Skateboarding, Transworld Snowboarding, Ski, Wakeboarding , Islands, Saveur, Spa, Snow, I Form, Sund Nu, M-magasin, Costume, Tara, DV Man, GörDetSjälv
