iPad

Not much to add here – many argue that the Kindle program is struggling and this TV ad just reinforces the thesis. The video features a relaxed attractive female sunbathing next to a pool and reading on her device while a frustrated male sits next to her, holds an iPad and is unable to read due to sun glare.

The dialog goes like this:
Guy: Excause me, how are you reading that in this light.
Girl: It’s a kindle, $139. I actualy paid more for these sunglasses.

Not sure if this will help Bezos and his crew, but hey they gotta do something… One thing is for certain, the video got almost one million hits on youtube (while four previous ads got less than 300k views in ~4 months) – yet another proof that the iPad is popular and attracts attention.

It has been less than six months since the release of the iPad and the marketplace is already saturated with probably hundreds of different accessories for the device. Needless to say, aside from several Apple designed products the rest of the offering is a hit/miss adventure.

Now moving onto the case issue – I have (just like most of you) purchased the genuine case (Apple Store Link) – I liked it in the beginning, yet after several weeks of use the wear/tear because noticeable and my love with the product started to vain (see the user comments at the Apple site – most complaints are directed towards quick material wear and noticeable degradation of the visual appeal after moderate and short use).

Enter the ACASE (link below)…


(Click to Enlarge)

I’ve got the product via Amazon (around $25 shipped via Amazon Prime) – and I have been super happy with the product (this ain’t Orbino Padova though).

Here is my take on Pros/Cons:
PROs:
- The ability to snap the case close (very helpful to avoid it accidently opening while in transit).
- The stand functionality
- The overall protection provided to the iPad is very good with good padding.
- Solid and strong physical build (see a Con on the material)
- Four different angles to open up the case
- Easy to take the iPad out (and to put it in)
- Horizontal/Vertical Stand Position
Cons:
- Misleading advertising (Touted as a “Leather” product – yet, it’s a synthetic leather product – or as the advertiser notes a “Real leather-like” product)
- Thicker than the Apple case (~1/8 in thicker)

If you like the product you can get it from Amazon here (*Disclaimer – this is my Amazon affiliate link and I get modest proceeds from a sale): Acase Leather Flip Book Jacket/folio for Apple Ipad 3g Tablet/wifi Model 16gb, 32gb, 64gb (Black)


It’s a late night post – gotta appreciate the displayed boundless creativity here. Anyhow, Amazon has this lovely waterproof iPad bag on sale (25% discount) – so if you plan going snorkeling with your new shiny iPad hit the Amazon store here.

The Apple iPad will be sold in Best Buy retail outlets and “select” other retail locations (we wrote previously about the device already listed on Amazon.com). The news comes via Apple Insider which is quoting Tim Cook and his statements at a Goldman Sachs led conference event held yesterday in San Francisco. Long story short, Cook said the iPad launch will resemble the iPhone sales programs already proven to work well.

This is gonna be a short one – I just liked the photo (or a fantasy that comes with looking at it ) – the pic comes via Amazon – I not sure who makes that racing app though – Enjoy: