For all sports fans this will be a gem: SI is about to release the iPad app, it seems that the price will be $5 per issue and you should not expect fancy stuff (no two finger gestures, etc.)
Terry McDonell, the magazine’s editor, said that he was determined to keep the app simple to use – “no double-clicks or two-finger gestures” – he said, while integrating the print magazine and the best contents of SI.com.
“This whole movement to these applications is happening very fast, but it’s going to be a long road,” said Mr. McDonell. “We’ve set the DNA for what this stuff will be like.”
Each issue costs $4.99, the same price as an issue of the Wired app released recently; no subscription pricing is yet available. New issues will be available each Wednesday morning. Tools are available to share the contents of the magazine through Facebook and Twitter, and by e-mail.
This week’s issue includes advertisements from seven companies, including Gatorade and Toyota, and all of them have some sort of interactive feature, often video. Some of the advertisers in the app are also in this week’s print edition, though the ads were not bought in any kind of package.
See the source news here (NY Times).
